“Marketing is all about publishing content to the web…”
The above quotation was the genesis of “The New Rules of Marketing and PR,” which David Meerman Scott (@dmscott) published in 2007. He’s updated his book because the tools that marketers are using on the web are constantly changing. For instance, readers of Scott’s first edition might be surprised to learn he’s heard of Twitter.
He sat down with HubSpot TV for a 30 minute interview. Here are the highlights:
- It’s not too late to jump into web marketing (and still be seen as a leader).
- He’s added new case studies (the best part of the New Rules).
- DM Scott really dislikes discussing social media ROI–especially if you’re using ROI as an excuse not to try new techniques
- HubSpot and DM Scott discuss RSS vs. email subscribers to blogs (apparently varies by industry). Your blog still needs both options.
- Small businesses that blog have 102% more twitter followers than those that don’t.
- Content makes you/your business interesting. SM is doomed to failure without a good content creation strategy.
If you haven’t read the New Rules, pick up the updated version. Great starting point for anyone creating a corporate blog and thinking about where to start with a content creation strategy. And a must read for anyone in corporate communications that might be hesitant to make the leap.
And HubSpot is a great place for news and updated info.
Link to David Meerman Scott’s page
Buy the New Rules of Marketing and PR on Amazon
Thanks for spreading the word! I really appreciate it.
David
No problem. When I write my first book, maybe you’ll return the favor? Thanks for leaving a comment..JB